We help SaaS and B2B Tech companies acquire more users and increase MRR with content and email marketing

Filip Gray is a micro agency that specializes in content marketing for SaaS companies – we’ll handle everything you need from strategy to A/B testing.

A few cool companies we worked with:

SaaS and tech businesses that use content marketing report lead generation growth of up to 400%

And no, we did not accidentally add an extra zero.

With this stat in mind, it’s no wonder that 9 out of 10 SaaS companies use blogs as part of their marketing strategy…

Once you have a well-oiled organic content machine:

You don’t have to rely only on paid advertising
You’re establishing yourself as an authority in the field
Customers keep you top of mind because of the value you give them
You get leads based on content you published months (and years) ago
You become the go-to solution in your industry

And this is just the tip of the iceberg.

Sure, it might take a while longer than paid advertising, but once you’re organic lead engine is up and running…

You’re getting new leads on autopilot.

You know that saying – “the best time to plant a tree was 7 years ago”?

Well, the same is true for content marketing and SEO.

Now, I’m going to be honest here – this is NOT easy.

This isn’t a “get leads quick” scheme.

It takes lots of strategizing, planning, proper execution, testing…

In fact…

Creating content is a challenge for 62% of marketers in the software industry

Devising a good content strategy…

Writing amazing content…

Testing new ideas…

Following all the latest SEO best practices…

Effectively distributing it across the right channels to reach the target audience…

It’s hard work.

And the fact that the topics B2B tech and SaaS companies cover are often highly specialized and complex doesn’t make it easier.

The marketers working on your content marketing need to have a deep understanding of the products, the technology behind them, and the specific pain points of your target audience.

Your audience will likely consist of professionals and decision-makers who expect high-quality, insightful content.

This means you can’t ChatGPT your way into an authority…

You need content that hits the pain point, gets the customer to read, establishes you as a leader in the niche…

And ultimately drives conversions and product signups.

This last part is especially crucial.

Many content marketers are great at developing a good content strategy and getting you traffic…

But when it comes to conversions? They fall flat.

That’s where we step in.

Filip Gray is a micro agency that you can rely on and actually enjoy working with

Filip Gray Marketing functions as a micro agency.

We do content marketing and we do email marketing.

This is what we specialize in… it’s our bread and butter. And we have a team of A-players working behind the scenes.

We organized it this way very deliberately.

Because here’s the thing:

With most bigger agencies, you don’t get as much attention as you need. Communication can be a mess.
With freelancers, you’ll need to act as a project manager. Frequent delays and messy communication are also common.
With a solid in-house team, you’re looking at (at least) $200,000 annually on content and email marketers. Not to mention things like payroll taxes, social security taxes, and possibly unemployment taxes…

This isn’t the case when you hire a micro agency.

With a micro agency, you’re not a side dish, you’re the main entrée.

You’re the rockstar.

We work closely with you, develop tailored strategies for your specific brand, and then implement them.

You get detailed reports every week…

You don’t have to go through multiple layers of management…

And you don’t have to wait weeks for a simple update.

You get a dedicated team that solely focuses on you.

We’re in the ring with you, sitting in your corner. You’re Mike Tyson, we’re Cus D’Amato.

Here’s what you can hire us to do:

Content Marketing

We help you create and implement a content marketing plan that attracts your ideal audience, converts them, and builds your topical authority.

We’re not just interested in awareness – we want your content machine to convert. Here’s our process:

We go through detailed customer research to pinpoint the exact pain points your product solves (this usually includes talking to your best customers, and sales, product, and marketing teams).
We identify keywords where we can attract the right audience and show them how your product solves their problems.
We create high-quality content for those keywords and plan topic clusters to build your authority on the subject.
We come up with a content distribution plan so you can get more traffic to your blog (e.g. lift emails and social teaser posts).
We review how well the content is performing and report the results to you. Based on the data, we continue to fine-tune the strategy.

Email Marketing And Newsletters

Email marketing is one of the BEST channels to nurture your audience, get them from a free trial to a paid subscription, and retain existing users.

But it’s not easy.

You need to segment your list properly so you can send hyper-personalized emails…

You need to work on your deliverability so your emails don’t end up in spam or primary inbox…

You need honey-sweet, bangin’ email copy to get the readers to actually open your emails, read it, and take the action that you want them to take…

You need to send to set up triggers and automations…

Filip Gray Marketing covers all of this.

You can hire us for:

For best results, we also run A/B tests.

Here are just some of the sequences we offer:

Onboarind sequuence
Welcome sequence
Trial-to-paid sequence
Abandoned cart sequence
Upsell / cross-sell sequence
Lead nurturing sequence
Customer feedback sequence
Referral program sequence
Account reactivation sequence
Milestone achievement sequence
Renewal sequence

And more…

And if you don’t already have an email list in place, that’s cool too. We’ll help you set it up from scratch.

Conversion Copywriting

You don’t want potential customers to look at your website and think, “Oh, this is clever.” You want them to take action.

Whether that’s downloading your free ebook, starting a free trial, or making a purchase. That’s what we can help you with.

If you want copy that sounds cute or funny, it’s best you look elsewhere. But if you want copy that converts, we’re the right fit.

To be specific, we can work on your:

The bragging section

Here are just some of the people we’ve helped.

“Filip followed the briefs to the letter and delivered top-notch content every time. It helped me increase the website's traffic and the client was able to sell it for a profit.”

The quality of his writing is always consistent. But this is just the beginning… He learned a lot about our product, target audience, and content strategy. Now, he knows exactly how to tie different features and products to the content. We’ve seen great success with the blog updates he worked on in terms of both traffic and signups. If you hire Filip, he won’t just be your writer; he'll be a partner. Everyone who is currently working with him is lucky to have him because he is dedicated, fast, independent, and simply a pleasure to work with.

“Filip is one of the most reliable people I've ever worked with. He consistently delivers high-quality work and his ability to adapt to new challenges is remarkable. Working with him has not only brought great results but also a level of professionalism and innovation to our projects. I highly recommend Filip to anyone looking for a committed and skilled marketer.”

“Filip is a highly motivated and highly trained copywriter and marketer. He takes a lot of pride in his work and is a pleasure to work with!”

"Filip is an outstanding writer—versatile, dedicated, and consistently exceeds expectations. A true professional, highly recommended!"

“Collaborating with Filip has been nothing short of exceptional. Every task he undertook was executed flawlessly, and the results consistently exceeded expectations. I wholeheartedly recommend Filip Stojanovic as a collaborative partner. His work ethic, reliability, and exceptional skills make him an invaluable asset to any team.”

Hey, I’m Filip!

Hey there, I’m Filip.

I know a thing or two about SaaS and B2B Tech marketing.

After working as a freelance copywriter and marketer for several years, I’ve also seen what some amazing SaaS companies like Databox do to nail their content marketing.

That’s why I decided to build Filip Gray Marketing.

We function as a micro agency – this means that we work with fewer clients, but each one gets 110% of our attention.

And we only specialize in a few things.

We’re not like most agencies that offer the whole spectrum of services, only to later outsource it to Upwork freelancers for $5/hour.

I’ve handpicked some amazing marketers to work with me to help deliver amazing results. And I’m personally involved in every project we take on.

Want to be one of the select few companies we’ll work with this year?

Apply here and I’ll reach out with the details.